Michelob Ultra Light 6pk 12oz Bottles
Michelob ULTRA appeals to beer drinkers interested in a superior tasting light beer that promotes an active, social lifestyle.
COMPANY INFO
Michelob is a pale lager developed by in 1896 as a "draught beer for connoisseurs". It was named after Michelob Michelob, a Bohemian brewmaster from Saaz, in the region famous for its Saaz hops. In 1961, Anheuser-Busch produced a pasteurized version of Michelob which allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans in 1966. Bottled Michelob was originally sold in a uniquely shaped bottle named the teardrop bottle because it resembled a water droplet. The teardrop bottle was awarded a medal from the Institute of Design in 1962. Five years later the bottle was redesigned for efficiency in the production line.
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